Executive Forum – 25th Anniversary
Marketing and Signage Design, Staffing Industry Analysts
Executive Forum is Staffing Industry Analysts’ flagship conference of the year. It draws crowds of over 1,000 staffing firms executives from around the world. SIA celebrated the Forum’s 25th Anniversary in 2016 and I was tapped to design the overall look and feel of the conference starting with both print and digital marketing; culminating in all of the on-site materials including the conference booklet, presentations, and signage.
General Session staging included a podium sign, anniversary logo projection, a reel of marketing slides (left), and fun facts on the conference powerpoint slide template (right)
Entrance to Registration and Exhibit Hall with custom decals on glass panels
SIA is seen as the global leader in advising all things contingent workforce and staffing. The overall concept was inspired by the idea of commuting through rolling hills. There are many staffing companies in the world. SIA aims to lead the way through all the winding roads, over the peaks and valleys, to the other side and what comes next.
Between buildings, signage directing attendees and highlighting the leaders in SIA’s history: the founder, former president, and current president.
Conference Map displaying paths between buildings and key areas. Wayfinding signs and flag markers placed along the walking paths indicated.
Promotion for the conference included traditional marketing including a trifold mailer and magazine ads. Digital marketing entailed weekly emails and web badges. All the production was in-house; print materials and the registration site was designed by myself on advise of our Creative Director. Emails were designed and coded by either of us.
Trifold mailer featuring keynote speakers
Conference registration mockup
Marketing eblast