Healthcare Staffing Summit

Marketing, Signage & Wayfinding - Staffing Industry Analysts

Located in the Red Rock Resort and Casino in Las Vegas, I took on the task of planning out the wayfinding layout and signage design for the Healthcare Staffing Summit conference. Although not the largest event space, it did not lack challenges when it came to the floor plan and multiple hallways diverging from a concourse in the middle of the venue. We had the benefit of being the only event during the 2-day event and took advantage of placing a central directional sign to direct the hundreds of attendees.

CENTRAL SQUARE: This wayfinding sign was the center of the conference and directed attendees to sessions down 4 hallways

THIS IS THE WAY: A close up of the central directional sign pointing down one of the conference hallways

PODIUM: Sign placed on the main stage of the conference

CHARGING STATION: Placed in front of the conference registration booth to recharge while networking

Artwork for central signage featuring directional panels, conference map, and sponsors

**DIGITAL SIGN:** Concept for digital signs outside of session rooms with some extra flair to draw attention and add a little flavor that is limited in print signage

I also designed an interactive eBrochure to promote the conference. This allowed SIA to reach a wider audience while cutting costs on printing. The audience was able to get more information by hovering over elements such as speaker photos and sessions, go to sponsors’ websites to learn more, or navigate directly to the registration site.

DIGITAL BROCHURE: An interactive online brochure to compliment any web badges and printed marketing materials